{"id":982,"date":"2019-09-17T11:13:37","date_gmt":"2019-09-17T11:13:37","guid":{"rendered":"https:\/\/matthewtcooke.com\/?p=982"},"modified":"2020-03-03T02:37:57","modified_gmt":"2020-03-03T02:37:57","slug":"clear-trumps-clever","status":"publish","type":"post","link":"https:\/\/matthewtcooke.com\/clear-trumps-clever\/","title":{"rendered":"Clear Trumps Clever"},"content":{"rendered":"

\"\"Shibumi \u2014 beauty in the understated<\/p>\n

With a flair for flamboyance over the top-ness in our society, we are due for a pendulum swing. Everything in nature ebbs and flows, so we are due for more Shibumi in the west. For us to find more beauty in the understated. The less loud. The consideration that can be felt. In design and also in our general approach to our business and relationships.<\/span><\/p>\n

Our nervous systems receive 12 million stimuli per second, and our minds can only perceive 40 bits per second. As advertising and marketing become noisier, people are going to notice they feel more at ease with the understated brands, voices, and ideas. Our nervous systems have become hijacked by all the \u201cstuff\u201d of life, and it\u2019s time to take that power back!<\/p>\n

My good friend Jim House<\/a> always says \u201cClear trumps Clever every time.\u201d Shibumi is about being clear and direct. Do that, and you have peace. Minimal \u201cdrag\u201d in your efforts. So you naturally become efficient and effective.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shibumi \u2014 beauty in the understated With a flair for flamboyance over the top-ness in our society, we are due for a pendulum swing. Everything in nature ebbs and flows, so we are due for more Shibumi in the west. For us to find more beauty in the understated. The less loud. The consideration that … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[18],"yoast_head":"\nClear Trumps Clever - Matthew Cooke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matthewtcooke.com\/clear-trumps-clever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear Trumps Clever - Matthew Cooke\" \/>\n<meta property=\"og:description\" content=\"Shibumi \u2014 beauty in the understated With a flair for flamboyance over the top-ness in our society, we are due for a pendulum swing. Everything in nature ebbs and flows, so we are due for more Shibumi in the west. 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